How many game advertisers there are on the mobile market, how many creatives per game there are on average per year and how the CPC on Facebook has grown over the year, — the Chinese analytical company SocialPeta told in its latest report. About the most interesting — in our material.

Analysts continue to talk about a decrease in the effectiveness of advertising on iOS, which is associated with the new IDFA policy. According to the Consumer Acquisition marketing agency, some developers on the Apple platform have already noticed a 15-20% decrease in revenue after the release of iOS 14.5.The main thing from the report

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

On the eve of the New Year, analytical companies continue to delight with their predictions about how much the mobile market will earn in future years. This time the forecast was shared by the Swedish Berg Insight.