Velti has published a monthly report on trends in the mobile advertising market. According to him, the most “mobile-involved” country is Israel, the iPod Touch accounts for more advertising impressions than the iPad, and eCPM (effective price per thousand impressions) in the USA, the number of games increased by 20% in a month. 

The research firm Consumer Intelligence Research Partners has published the results of its study of iPad user preferences conducted in the period from December 2011 to April 2012.