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All publications by tag «mobile app advertising market»

Marketing April 28, 2017

Snapchat may become the new leader of mobile advertising

Chinese developer Cheetah Mobile called 2017 the “Snapchat era”: the mobile messenger enters the top mobile platforms in Europe.

Other July 23, 2012

Mobile advertising trends

Velti has published a monthly report on trends in the mobile advertising market. According to him, the most “mobile-involved” country is Israel, the iPod Touch accounts for more advertising impressions than the iPad, and eCPM (effective price per thousand impressions) in the USA, the number of games increased by 20% in a month.

Other July 20, 2012

Adfonic: Android platform for advertising is better than iOS

The global mobile advertising market Adfonic in its report for the second quarter of this year demonstrated that Android is currently a much more interesting platform for advertising sellers than iOS.