The mobile clone of Animal Crossing, the new project Mobilate, casual match-3 from the creator Alan Wake – and not only in our selection of new products on the App Store.

PlayFirst, a developer and publisher of casual games from San Francisco, has absorbed a small startup Big Head Mode (formerly GameFace). The goal is to increase the effectiveness of targeting and cross-advertising campaigns.

In two weeks since the release, the free version of Diner Dash on Google Play has been downloaded more than 1 million times, according to the American publisher PlayFirst.

Becky Ann Hughes, vice president of product management at Playfirst, is confident that only those projects that have bright characters will survive on the mobile market.

At the Winter Nights conference, Marianna Polyakova, Director of Product Management at PlayFirst, answered several questions to our editorial staff. The interview was conducted in English.

Tom Hall, one of the creators of Wolfenstein 3D and Doom, joined the PlayFirst team, the authors of Diner Dash.

Marianna Polyakova, Director of Product Management, told about how PlayFirst uses metrics obtained from hit games to continuously improve them using concrete examples at the Winter Nights conference.