Rewarded videos are the most favorite advertising option among freeplay players. DeltaDNA experts told how to work most effectively with this format.

Users spend more time on mobile devices than watching TV. But they still treat mobile video advertising worse than TV commercials. The analytical company MillwardBrown came to such conclusions.

Wilhelm Taht, head of the External Products Department at Rovio, believes that motivated advertising gives zero results. And offers its own solution to the problem.