The Chartboost advertising platform has a major update: the company has announced a revolutionary change Direct Deal, seriously expanding marketing opportunities.

The good old “Word of Mouth” (Word of Mouth – WOM) is the most important source of information about new applications. This conclusion was made by the analysts of the company Applicier as a result of a survey of 1800 mobile gamers. 

How many types of advertising there are in total and which of them proved to be the most effective in the first quarter of 2013, the research company AppsFlyer said in its report. We offer a short version of it in Russian. 

Massive marketing “artillery preparation” for the release of Angry Birds Star Wars, which is scheduled for November 8, is coming to the finish line. 

As part of a special project timed to coincide with today’s Casual Connect conference, the editors of the App2Top portal interviewed David Nixon, co-founder and CEO of Gemini Hive consulting company. David told us in detail whether independent developers have a chance to succeed on their own in the mobile games market, whether applications should be distributed according to the free-2-play model in order to make money, and what is needed to create a hit.