Polish PlayWay has collected more vishlists on Steam than any other publisher, leaving Square Enix, SEGA and Electronic Arts far behind. A controversial marketing strategy helped her in this. The company made trailers for hundreds of games, but brought only single titles to release.

Next year, the French indie studio Un Je Ne Sais Quoi will release the adventure game Dordogne. It will be a pastoral watercolor story, immersing in the world of childhood memories. In an interview with Gamasutra, the art director of the project shared the nuances of game development.

Last year, the revenue of the Singapore startup Habby grew 181 times, thanks to the success of the original Archero mobile game. The founders of the studio told Tech in Asia how experiments with genres and title monetization helped the company achieve explosive growth.

In March, Playgendary released two hyper—casual novelties – Hitmasters and Perfect Cream. Both games were promoted by the company in TikTok. About how it was — in his column on App2Top.ru representatives of the latter told.

Why does a developer need a b2c channel on YouTube for his game and how much he can cost, – they told in the column for App2Top.ru Alternativa Games specialists.

MyTona company shared with App2Top.ru experience working on locations for games in the hidden genre on the example of her blockbuster Seekers Notes.

A year ago, the three-in-a-row Season Match Puzzle Adventure was released. Since then, the ARPU of the game has grown 150 times. Denis Sedovich, producer of HeroCraft publishing house, told how such dynamics were achieved.