Chartboost blogged about three new (and controversial) ways of promotion that will help you attract users. Or just spend a lot of money. We share a retelling.

Rewarded videos are the most favorite advertising option among freeplay players. DeltaDNA experts told how to work most effectively with this format.

In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.

Tom van Dam, head of business development at NetEase, explained that investors who are willing to invest in mobile games are looking for.

The mobile analytics company DeltaDNA conducted a study to determine whether the ratings in the stores affect the performance of the game. And if so, how. We tell you what the experts managed to find out.

The analytical company DeltaDNA researched 200 shareware titles and found out that there are several key ways to keep new players in the game.

If all players are treated the same, then some will definitely leave. The approach should be personalized, DeltaDNA believes.

Levi Buchanan, head of development at Chillingo, talked about which games have a chance of success and which do not.

Chartboost company in its own blog talked about which four key metrics of the shareware game should be monitored during the trial run.

Jonathan Raveh is the director of the Department of Cooperation and Public Relations at Appnext, which owns the marketing platform of the same name. In his blog on the Gamasutra resource, he told why keywords are no longer a promotion tool – and how to solve this problem.

Analysts never tire of repeating: users do not want to pay money for games. Here are some tips from the application developer company Yudiz Solutions on how to monetize the project so as not to scare off the player, but also not to stay broke.

Our column “Captain Obvious recommends”, in which we share well-known, but no less useful truths, this Friday was replenished with another material. These are some business tips for indie developers. They belong to Paul Taylor, co-founder of the English independent studio Mode 7. He is currently working on a multiplayer strategy for PC, Mac and mobile devices called Frozen Synapse.