“Learning through games”: what LEGO pays attention to when investing in gaming companies
LEGO is open to investing in game studios that would reflect the core values of the company. The Danish manufacturer of designers intends to help enter the market for projects that help users learn and receive new information. To do this, the games must meet five key criteria.Rob Lowe, managing director of Lego Ventures, spoke about the company’s priorities in the field of video games during a speech at GI Live.