Facebook has made it easier to work with interactive advertising with the help of the Playable Preview tool. It will help to make sure that the advertising of the game meets the specifications of the site.

The social network Facebook is developing a new type of interactive ads. These are small demo versions of games that can be played directly in the news feed without preloading.

The Tapjoy mobile advertising platform has introduced a new format of mobile video ads called Interactive End Cards — interactive slides embedded in the video with additional information.

The German advertising agency Glispa has acquired the Israeli company JustAd, specializing in the creation of playable advertising for mobile platforms and the web.