Google Play and the analytical company Newzoo have published the results of a study on how American teenage girls see their career prospects in the field of mobile game development. According to researchers, many girls who could potentially engage in game design do not see a place for themselves in the industry because of stereotypes around games.

There are significantly fewer female characters in the runners than male ones, and they cost more. The Toucharcade resource came to this conclusion after a twelve-year-old schoolgirl.