It is impossible without updates today. It doesn’t matter if we are talking about the development of a premium project or a frituplay. In any case, the players are waiting for supplements. That’s just not everyone can benefit. If the players do not accept the new thing, you will lose both money and the audience. Therefore, you need to test it before launching. How they do it — we tell you in the article.

Report by Alexander Neberekutin from DevGame. The speaker considered the balance in the game as an integral structure and answered a wide range of questions on building an economy based on user data.

With the help of work on the pop-up, DevGame managed not only to raise the rating of its two applications, but also to significantly increase the number of ratings issued per day. Elena Vereshchagina, CMO of the company, told about how it was done.

Alexander Neberekutin, co–owner of DevGame, which develops projects for brands such as Fixiki, told using his own examples how to analyze the behavior of children in applications and increase the performance of games with small changes in the UI.

Report by Alexander Neberekutin from DevGame. Using the example of real-life games, the speaker examined how to work with events and data on the results of these events, listed the most popular mini-games and the most profitable distribution scenarios. In addition, he told how to find a balance between gaming and paid inventory, what conclusions DevGame came to after using events and what results it received.