Which genres of commercials work best? Such a question was asked by AppLift analysts. They found out that the most effective video shows that promotes games in the genre of adventure (Adventure).

Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about fraud in mobile advertising. And how to deal with it.

Presentation by Konstantin Dieterle from AppLift at the Winter Nights 2014 conference.

At the Winter Nights 2014 conference, Konstantin Dieterle from AppLift answered several questions to our editorial staff.

What events do developers most often track in the game, how much it costs to get into the Russian and how much into the American top free App Store apps, whether traffic prices will decrease – this and much more App2Top.ru told the AppLift company.

Applift and Newzoo spoke about the current state of the mobile games market and what awaits it in the next three years.

When releasing the game, along with eliminating bugs and optimizing the monetization strategy, one should not forget such a seemingly small thing as the description of the application. It is this couple of hundred words that can be decisive in the battle for the user’s attention. But how to produce the necessary effect?