When releasing the game, along with eliminating bugs and optimizing the monetization strategy, one should not forget such a seemingly small thing as the description of the application. It is this couple of hundred words that can be decisive in the battle for the user’s attention. But how to produce the necessary effect?
1. Be smartTo begin with, take care of the simplicity and convenience of searching for the application.
Accordingly, choose the right keywords. You must ensure that they are as likely as possible to match the ones that the user chooses.
2. Choose clear wordingDo not try to use too complex constructions and jokes.
Keep in mind the target audience when choosing the style of the description text. It is best to state the key points using short sentences, as well as an easy-to-read format.
3. Be informativeThe average user doesn’t download every app to figure out what makes it unique.
So, it is necessary to convey this correctly in the description.
According to Thomas Sommer from AppLift, the latest App Store changes are aimed precisely at the user finding the app download button. At the same time, he sees only the first 5 lines of the description on the main page. Your task is to prove the exclusivity of the application already in the first sentences. In this regard, a good example is the description of Candy Crush Saga.
4. Brevity is the sister of talentGive interesting details and facts, but avoid situations where user comments will be reduced to “too much text, too lazy to read”.
To prevent this from happening, formulate in one line why the user should download your game. Then compose a coherent text of 5 sentences.
5. Be yourselfYour uniqueness will also help you find mutual understanding with the target audience.
As Sue Keogh, director of Sookio and a web content specialist, advises, try to communicate as if you are in a circle of familiar people. A friendly tone will ensure the right approach to users.
In a highly competitive mobile app market, every element associated with the release of a new title can critically affect its popularity. Showing due attention to the above points is a guarantee that your project will stand out favorably against the background of a similar one, the creators of which forgot about the need for a spectacular presentation.
Source: www.pocketgamer.bizPhoto: