The AppInTop podcast interviewed Leonid Sirotin. We publish the printed version of the conversation with the kind permission of the podcast on App2Top.ru .

The team of the AppInTop group of companies has published a book “Pump money!” dedicated to the marketing of mobile games and applications. We bring to your attention one of the chapters of the book – “Working with the media” (on the day of the PR specialist, it seemed very relevant to us).

Yesterday it was reported that Apple may reject the game if it has ads that mention other platforms. We asked representatives of myTarget, WakeApp, AppInTop, Unilead and Clickky if this is really the case.

The advertising network was recently released AdtoApp.com Nikolay Evdokimov, who launched in 2008 SeoPult.ru . The main feature of the new service is the monetization of mobile traffic of Internet sites.