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All publications by tag «AppFollow»

Industry January 20, 2023

“ASO-optimization and packaging of games in stores have become a basic part for most gaming companies,” Anatoly Sharifulin from AppFollow about the main thing for 2022

We summed up the results of last year together with Anatoly Sharifulin, CEO and co-founder of AppFollow. He spoke about the difficulties faced by the company, as well as about the key changes in the ASO market.

Industry January 7, 2022

Results of 2021: Anatoly Sharifulin from AppFollow about the main thing for the year

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Anatoly Sharifulin, CEO and co-founder of AppFollow.How did 2021 go for the company?

ASO March 2, 2021

AppFollow named the games with the highest average ratings in Russia for 2020

AppFollow, an application monitoring and ASO optimization platform, conducted a study of the Russian top application charts. As a result, the company has identified rating leaders in several major categories of mobile games for iOS and Android.How was the study conducted?

Industry December 3, 2020

Results 2020: Anatoly Sharifulin from AppFollow about the main thing for the year

We continue to summarize the results of 2020 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with the CEO and co-founder of AppFollow Anatoly Sharifulin.

Marketing June 26, 2019

Apple Watch App Store — what to expect, what does it look like and what is there with ASO?

This September, Apple Watch will receive a new operating system, and with it a store and smartphone-independent applications. Anatoly Sharifulin from AppFollow told why this is good.

Conferences December 3, 2018

AppFollow: How to do ASO so as to get a feature in the App Store

Ilya Kukharev’s report from AppFollow. The speaker gave step-by-step instructions on how to do ASO to get to the main page of the App Store, and also answered questions: how to work with reviews and ratings, how to monitor competitors and learn about their strategy, etc.

Conferences July 24, 2018

Video: AppFollow about ASO-optimization of games

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Conferences November 17, 2017

White Nights Moscow 2017: AppFollow about ASO for games

A report by Anatoly Sharifulin from AppFollow. The speaker spoke about the types of ASO optimization, considered the differences between games and applications, modern practices and approaches, and also analyzed several game cases.

Marketing September 19, 2017

ASO in iOS 11: What will change for game developers

Today, September 19, a new version of the iOS mobile operating system is officially released. What changes from the point of view of ASO are waiting for game developers in it, – the Russian-Finnish company AppFollow, specializing in optimizing programs in app stores, told us.

Marketing June 5, 2017

“ASO is not a panacea, but just a channel for receiving installations”

In March, AppFollow made its ASO Tools mobile app optimization tool free. In this regard, we talked with her co-founder about the history of the company, about how Russian business incubators differ from foreign ones, as well as, of course, about working on ASO and a new tool.