NPD Group analyst Mat Piscatella shared his forecasts for the American video game industry for the fourth quarter of 2021. He expects that the problems with the supply of consoles will continue, the costs of gamers will increase, and Call of Duty: Vanguard will become a bestseller.

When deciding which game to develop, the business owner must assess the demand for a future project. How to do it right, — Alexander Bezobrazov, Marketing Director of Social Quantum, tells in the academic material.

Alexander Bezobrazov, Marketing Director of Social Quantum, reveals how to understand how promising a particular genre is, using the example of culinary time managers.

Hyper-casual games have appeared on the market not so long ago, but they are rapidly bypassing related casual games in many ways. The current metrics of these genres were compared by GameAnalytics specialist Ivan Bravo. And he also assessed how the indicators of hyper-casual correlate with the successes of more established mobile genres.

The growth rate of the global video game market is ahead of experts’ forecasts. In 2017, gaming industry revenues will reach a value of $116 billion, an increase of 10.7% compared to last year, according to the analytical company Newzoo.