All publications by tag «Africa»

Analytics

AppsFlyer: Mobile game downloads in Africa have increased by 44% since the beginning of the pandemic

In Africa, as in most other regions, the pandemic and lockdowns provoked an explosive growth of mobile gaming. Compared to the first quarter of last year, local users have become more active in downloading games and making more in-app purchases. This is reported by AppsFlyer in a joint report with Google.Note: The study covers the period from the first quarter of 2020 to the first quarter of 2021 (ended March 31).