App2Top brought together representatives of AdQuantum, Appska, Tenjin, AppsFlyer, Adjust and Appier to talk about the current situation in the mobile game advertising market. We discussed AI, the transition to the web, traffic prices and much more.

On the eve of the New Year, App2Top continues to publish interviews from the “Results” series, in which it interviews top managers of the gaming industry (and related ones) about how the year has passed for their company and the market. Next up is an interview with Konstantin Ivanov, brand director of AdQuantum.

A study of the advertising market of mobile games from the performance marketing agency AdQuantum and the advertising analytics platform SocialPeta has been published. A little lower – squeeze.

What to pay attention to when creating an advertising creative for TikTok — in your column for App2Top.ru Mikhail Larionov, the team leader of AdQuantum for the purchase of mobile traffic in TikTok and Google Ads, told.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Konstantin Ivanov, brand director of AdQuantum.

Last week it became known that Apple is “blocking the oxygen” of IDFA. Users in iOS will be able to block the transfer of information about themselves to advertising companies by clicking. We asked Adjust, AdQuantum and Digital Turbine how much this will affect the UA market.