AdColony asked game developers what type of monetization is responsible for most of the revenue. According to their estimates, 44% of revenue comes from video advertising, the share of micropayments is slightly more than a quarter.

What is a playable advertisement (or, as it is also called, the interactive format of Playables)? What is it customary to do? What kind of games is it suitable for? I answered these and other questions in an article for App2Top.ru Alexander Dyudyuk, AdColony user engagement specialist.

Mobile market analysts from AdColony and On Device Research conducted a sociological study on players in major Middle Eastern countries. As it turned out, gamers in Saudi Arabia spend less time on games on average than residents of Egypt and the UAE, but they are more willing to make in-app purchases.

One of the largest mobile advertising platforms, AdColony, laid off 125 employees and closed the AdMarvel division due to the automation of advertising sales.

Video advertising has come close to in-app purchases (IAP) in terms of profitability, according to a report by the advertising company AdColony.

Mobile marketing company AdColony has laid off almost 100 employees due to the introduction of automated (programmatic) advertising sales.

Mobile advertising with the ability to try out a game or an application is gaining popularity among advertisers, according to a study by the analytical firm AdColony.

Fans of action games need to show gameplay in video ads, and fans of racers need to show the characters of the game. This is reported in a study of the AdColony advertising platform.

About personal relationships at work, the situation with IAP in the mobile games market, the release of the Russian console and much more – in our selection of the main materials of the week.

Most of the marketing budget of top-grossing mobile games is spent on advertising on social networks and on video. The AdColony advertising network told about this in its research report for the second half of 2015. Briefly about his main theses, – in our material.

The Israeli SOOMLA team has published a blog list of the most popular advertising grids for the beginning of 2016. Here are 10 of them – in descending order of popularity.