One of the largest social networks in Russia is going to restart its platform for mobile games this summer,” Mikhail Boldov, VK product manager, said at White Nights 2015.
The main feature of the new version of the platform will be that the developer will no longer need to release a separate application for VK. It will be enough to integrate the SDK and send it to the appruv.
VK made this decision for a number of reasons. One of them was that many applications had multiple versions at once. As a rule, one with VK integration, the other without it (with integration of another grid). This created marketing difficulties for developers, conflicts with app stores, and difficulties associated with user migration.
Plus, the earlier deeper integration of the service and games significantly slowed down the release of new products on the platform. At the same time, users demanded a greater variety of games. Now this process will happen much faster.
The new rules allow the support of several social networks at once. You can, for example, log in to the game either from Facebook or VK. The developers will pay VKontakte only for those users who came directly from VK.
By the way, the revenue share ratio has also changed. Instead of 50%, developers will now receive 70%.
As part of the announcement, Mikhail also announced the results of the first year of the mobile gaming platform. In 12 months, 11 games were released, whose total downloads reached 11 million, and MAU – 16 million.