We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Alexandra Lukina, product manager of AppMetrica, an analytical product of Yandex. The topic of his report was: “AppMetrica tips and tricks – effective analytics and marketing.”

We continue to post videos from the White Nights Moscow 2015 conference. Dmitry Semenov, CEO of Unilead, is next in line. In his report, he spoke about trends in the mobile advertising market.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Bob Slinn, Facebook’s head of networking with game developers in EBWA (Europe, the Middle East and Africa). In the report, Bob shares, among other things, how you can improve the user experience in games using Facebook functionality.

We are finishing publishing a video from White Nights 2015. The last of them is a master class by Oleg Dorozhok, head of mobile marketing at Yandex. At the conference, he spoke, among other things, about which landing gives the greatest conversion.

We continue to upload videos from White Nights 2015. Next up is a master class by Evgeny Kozlov from Twitter. As part of the master class, Evgeny reviewed practical examples used by leading Russian digital agencies in working with Twitter.

We continue to upload videos from White Nights 2015. Next up is a master class by Dmitry Martynov from Google. At the conference, he talked about ways to increase profits in Google Play using Google Adwords.

We continue to upload videos from White Nights 2015. Next up is a master class from Alexey Savchenko, the technical evangelist of Epic Games. At the conference, he spoke about the methods of building a production process on Unreal Engine 4.

We continue to upload videos from White Nights 2015. Ruslan Grigoriev’s workshop from Unity Technologies is next in line. At the conference, he spoke about the interaction of Unity Android and Java.

We continue to post videos of reports from White Nights 2015. Next in line is the speech of Mikhail Boldov, Product Manager VK.com . At the conference, he spoke about the future of the VKontakte mobile gaming platform. We also deciphered his answers to questions from the audience.

We continue to post videos of reports from White Nights 2015. Next up is a performance by Moritz Zumbuhl, president of the Blindflug Studio. At the conference, he told the story of the development of the game First Strike.

We continue to post videos of reports from White Nights 2015. Next up is a performance by Mike Huber from IF Games. At the conference, he spoke about the history of the launch of the Perils of Man adventure game.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Ilja Goossens, Director of Development of the TUNE market. At the conference, he talked about how the relationship between paid and organic installations can reduce the cost of buying traffic.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Roman Golovko, Business Development Manager at Paymentwall. At the conference, he and Datcroft Games studio talked about how to increase the conversion of users into paying players.

We continue to post videos of reports from White Nights 2015. Next up is the performance of Pavel Solopaev, the project lead at Jetdogs. At the conference, he spoke about the psychology of interaction of game objects.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Elena Kutsopal, CEO of Harrenmedia. At the conference, Elena spoke about the theories and practices of the successful launch of a mobile application.

We continue to post videos of reports from White Nights 2015. The second round table from the conference is “Social networks from the point of view of game developers”, which was attended by representatives of Nevosoft, Overgamez, RJ Games, Playkot, Crystal Clear Soft and VK and Odnoklassniki social networks.

We continue to post videos of reports from White Nights 2015. Next up is a speech by Kenny Ye, Director of Development in International Markets at UCWeb. In his report, Kenny mainly talked about UC Browser, one of the largest mobile browsers in Asia.

We continue to post video reports from White Nights 2015. Next up is a speech by Walker Dressel, CEO of Quaid Media. At the conference, he talked about television advertising as a new trend in the acquisition of users by mobile companies.

We continue to post video reports from White Nights 2015. Next up is the performance Alexey Krainov, CEO of Riot Games in Russia and CIS countries. At the conference, he spoke about the development of the gaming community using a mobile application.