Google, Unity, Meta*, and Moloco have invested in a marketing company.
The CEO of AppsFlyer, Oren Kaniel, announced the received investments in an official blog. According to him, each company that provided funds received a minority stake in return; nevertheless, AppsFlyer maintained its independence and did not grant any special preferences to the investors.
Kaniel added that in the future, other companies will also be able to invest in AppsFlyer under similar terms. Whether negotiations are already underway with anyone, he did not specify.
AppsFlyer plans to spend the money on developing its tools, including those powered by artificial intelligence.
As reported by Axios, as a result of the deal, AppsFlyer's market value reached $2.7 billion. Notably, last summer it was valued much higher—there were rumors that the management of AppsFlyer was preparing to sell the company for approximately $3.5-4.5 billion. In any case, the sale did not occur, and the rumors remained just that.
*Meta is recognized as an extremist organization in Russia, and its activities are banned in the country.