A marketing company from San Francisco, Swrve, received $10 million for development during the next round of financing, Mobyaffiliates reports.
The figure could have been higher, given the company’s success: over the past year, the user base of the service has increased by 300%. The total number of devices covered by the platform has reached 500 million.
The usual attitude to e-commerce is rapidly becoming obsolete, and more and more people conduct their business using mobile devices, platforms like Swrve, which help to control and develop relationships with consumers, – Christopher Dean, CEO of Swrve.
Also on the topic:
- Swrve: 0.13% of players are responsible for 60% of revenue from mobile games4 Tips for Increasing Retention from Swrve
- Swrve – allows developers of mobile games to test content in real time.
The service tracks real-time revenue and player engagement. His services are used in the games Family Guy and Clash of Clans. The headquarters of the startup is located in San Francisco.