How many players pay in free-to-play, which IAPs are the most popular, and which ones bring the most money — this and not only was shared by Swrve in its latest research. About the most important of it, — we tell on the pages App2Top.ru .

We have already written more than once that the revenue of the shareware game is provided by a small percentage of “whales”. Mobile marketing platform Swrve clarified the figures in its research. Only 0.23% of the players are responsible for 64% of the revenue.

The main indicator of the success of a mobile project is how well it retains users, says Hugh Reynolds, executive director of the analytical company Swrve.

A marketing company from San Francisco, Swrve, received $10 million for development during the next round of financing, Mobyaffiliates reports.

The Appboy resource, which specializes in marketing automation, received $15 million from investors. The money will be spent on further promotion of the service.

The analytical company Swrve shared a sad report, according to which: there are few paying players, and among them those who pay well – even less.