Today it became known that the mobile advertising platform Opera Mediaworks has begun the procedure of acquiring AdColony, an advertising network specializing in video advertising.
Opera will pay $75 million in cash, the rest, as we understand, in bonuses over several years. The amount of these bonuses can reach the $275 million mark. The transaction will be closed in the third quarter of this year.
According to the terms of the agreement, AdColony CEO Will Kassoy will head the marketing department at Opera Mediaworks.
In total, Opera plans to earn $435-460 million this year. From $45 million to $50 million, according to her forecasts, will fall on the absorbed AdColony.
According to the press release, AdColony works with 70% of cash mobile publishers today.
Source: Opera