U Mail.Ru Group has a new blockbuster in its portfolio. On October 20, the company released American Dad! Apocalypse Soon. Last weekend, the project’s revenue from IAP exceeded the $1 million mark.
American Dad! Apocalypse Soon
The novelty is made according to the patterns of Hustle Castle, another game Mail.Ru Group.
The games are almost identical in mechanics and visual style. The key difference of American Dad! Apocalypse Soon consists in the fact that it was created based on a large IP.
For reference: American Dad! (“American Dad!” at the Russian box office) is a long—running humorous animated series (it has 16 seasons and filming continues) about the family of CIA officer Stan Smith.
The revenue of the new game quickly reached a plateau of $ 50-60 thousand dollars. And there is every reason to believe that American Dad! Apocalypse Soon will be a long-running story for Mail.Ru Group.
According to DataMagic, the game received the bulk of downloads at the start (about 2 million installations). Then their active growth began to decline. This did not affect the revenue. In other words, the project monetizes well and retains a paying audience.
Dynamics of downloads (blue line) and revenue (blue line) American Dad! Apocalypse Soon
The main market for American Dad!
Apocalypse Soon — USA. Of the million earned, this region accounted for 52%. Another 30% is for Europe, including the UK.
By the way, Hustle Castle after the world release went to the $1 million mark longer. After the official launch on October 30, 2017, the game took about six weeks to reach this bar.
Today Mail.Ru The Group calls Hustle Castle its most successful internal project. At American Dad! Apocalypse Soon has every chance to compete with him in this.
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