Mobile social casino players spend $39.87 per month on their favorite genre. The average length of their session is 57 minutes.
This is stated in the Social Casino Consumer Insights report on American gamers, according to SuperData Research.
According to the report, the LTV of a player in social casinos on mobile is $324. But it lags far behind LTV players of this genre in social networks – $628. But, most likely, within a few years, mobile will catch up with social networks. In 2016 alone, the average LT on mobile increased by 40%, and monthly spending by 59%.
The growth of LT and monthly spending in mobile is due to the migration of players from social networks. 85% of players in social casinos today play, including from mobile.
Following the migration, the average age of a player in a mobile social casino is also growing. If at the beginning of 2016 it was 36 years old, by the end it was already 39.
Social casinos on mobile are a predominantly female genre. Among the players in such games on mobile, 79% are women.
By the way, according to the study, the main thing that keeps players in social casinos is the mechanics of progress. 64% come back again and again for them.
Source: SuperData