Com2us invited the stars of the Vine video network and a street artist to advertise the Summoners War game.
Cody Jones (Cody Johns), Landon Moss (Landon Moss) and Jake Paul (Jake Paul) are famous for posting five-second videos on the specially designed Vine network. Each of them has an audience of several million subscribers. Com2us created a YouTube video with Moss and Paul, and Jones shot his own micro-advertisement of the game and shared it with subscribers.
In addition, the company recorded a video in which the street artist Meggs (Meggs) paints a wall with thematic graffiti.
On YouTube, the video of the advertising campaign has already been viewed a total of 250 thousand times.
“As the experience of some game publishers shows, YouTube is an incredibly successful way to attract users,” says Venturebeat Insight analyst John Koetsier. “In certain cases, which include the gaming industry, YouTube can help attract not just a lot of users, but a lot of valuable users.”
The campaign is part of a strategy to attract the attention of a Western audience to Summoners War. In Hong Kong, South Korea and Japan, the number of fans of the title already totals several million.
It should be noted that Com2us was not the first to come up with the idea of collaborating with network celebrities. The Finnish company Seriously ordered a review of its game from letsplayer and video blogger PewDiePie, and MachineZone advertise their Game of War title with the help of model Kate Upton.
Other materials on the topic:
- Kate Upton starred in a Game of War commercial
- The authors of Best Fiends promote the game with the help of a letsplayer
Com2us is a South Korean company that publishes and publishes mobile and online games. Founded in 1998. In 2013, Gamevil acquired the company for approximately $65 million.