Finns from the studio are seriously promoting their match-3 game Best Fiends with the help of the PewDiePie letsplayer.
In the photo: Felix Kellberg, known under the pseudonym PewDiePieYoutube is one of the key marketing channels for PC and console games.
Developers pay owners of popular accounts for reviewing and passing games – which is often more effective than direct advertising.
The studio Seriously decided to follow the same path with the caveat that the passage of the match-3 game itself is unlikely to attract an audience. To this end, they contacted PewDiePie, an over-the-top letsplayer.
As the studio management notes, the important point was that PewDiePie liked Best Fiends. Without this, cooperation would be impossible.
A review of the game appeared in Letspeer’s video blog. The result, according to the management of Seriously, exceeded their expectations.
“It’s impossible to say for sure, but, according to our calculations, the PewDiePie review gave from 30 to 50 thousand direct installations in the first weekend alone. At the same time, the average CPI was less than when using mobile advertising or advertising on Facebook,” said Philip Hickey, Seriously’s vice president of marketing and communications.”
The authors of Best Fiends raised $ 5 million to promote the sequel of the game
- Best Fiends scored 1 million downloads in six days
- PewDiePie or Felix Kjellberg is a video blogger from Sweden.
He became famous by videotaping the passage of games (“letsplay”) with his own voiceover comments. According to some studies, he is currently the most popular celebrity among American teenagers. PewDiePie’s YouTube channel has 38 million subscribers at the beginning of 2015. Seriously is a Finnish company founded in 2013 by Petri Järvilehto and Andrew Stolbow after their departure from Rovio from key positions.
The first project of the studio was match-3 — Best Fiends.