The non-standard advertising campaign of Best Fiends with the participation of 13 letsplayers allowed the game to achieve very good results both in money and in downloads.
The authors of Best Fiends were among the first among mobile developers to purposefully work with letsplayers on YouTube. Only the collaboration with PewDiePie brought them more than 30 thousand downloads in the first weekend after its review.
Then, we recall, the Finnish company stated that the average cost of downloading in the case of Felix Kellberg was less compared to the CPI that they would have had to pay if they bought downloads using Facebook marketing tools.
Therefore, it is quite natural to develop cooperation Seriously with letsplayers. But the Finns decided not to limit themselves to working with PewDiePie. For their latest major promotion aimed at increasing the user base and revenue, they attracted as many as 13 letsplayers.
The event was called Mobile Treasure Hunt (and is still called that, since it ends on October 15). It consisted in the fact that players need to find 13 stickers in the game before the end of the promotion. In the event that a gamer finds all the stickers before the end of the promotion, he gets a special character and hard currency.
The peculiarity of the promotion is that each of the 13 letsplayers in their review of the game left a hint where to look for their sticker. In other words, such an advertising campaign turned out to be beneficial to both sides. The developers got an audience of letsplayers, the latter – the audience of the game and each other.
Even before the end of the campaign, Seriously began to summarize its results.
“We have set a record for daily downloads (more than 250 thousand installations in one day) and a record for downloads per week (…) We have increased the daily player base by 40% in one weekend to a stable DAU of 1.6 million. We also set a record for revenue per day, earning more than $100,000,” Philip Hickey, vice president of marketing and communications at the Finnish company, said in an interview with Nordic Game Bits.
Note that previously Seriously for the promotion of the game has already attracted several letsplayers at once. Last December, a Race Against Slime charity event was held.
A source: nordicgamebits.com
You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights Moscow 2015, which will be held on October 13-14.