According to unconfirmed reports, Bill Gates’ company is buying one of the world’s largest advertising platforms – InMobi.
It is said that Yahoo and Google have previously been eyeing the platform. After they were told the price tag – $ 2 billion – the search giants turned on the reverse gear. But Microsoft was not intimidated by the amount.
The latter is today the largest client of the Indian Inmobi, according to the same source, namely, the partner of the investment company Rangeley Capital Chris DeMuth Jr.
According to Marketing Land, the deal is quite capable of instantly turning Microsoft into a leader in the mobile advertising market, which the company – due to the low level of penetration of Windows Phone and Bing – is not.
Microsoft itself refused to comment on the news to our colleagues. They say, we do not comment on rumors. In turn, Chris writes that the official announcement is just around the corner.
What do you think to expect from this deal? Will this affect how the market functions and how the purchase will turn out for an ordinary developer in need of promotion?
Sources: Marketing Land, Rangeley Capital
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