Marketing April 7, 2016 DeltaDNA: the longer the first session, the better the performance of the game In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.
Marketing March 30, 2016 How much do intermediary networks affect the CPI size? Why is traffic so expensive today, and how do intermediary networks wind up CPI (and by how much), – App2Top.ru Nadezhda Matukhno, head of marketing at ComboApp, told.
Marketing March 24, 2016 Promotion in Asia: what you need to know about the markets of South Korea, Japan and China What to keep in mind when promoting games in China, Korea and Japan, — App2Top.ru Egor Karpov, a consultant for the promotion of mobile applications, told us.
Marketing March 24, 2016 Smaato: spending on mobile advertising in the US increased by 174% over the year The past year has become a landmark for mobile marketing. Advertising spending in the United States increased by 174%, mobile overtook PC for the first time in terms of marketing costs, – such information was published by the analytical company Smaato.
Marketing March 24, 2016 Only 1.9% of players in F2P games make purchases How many players pay in free-to-play, which IAPs are the most popular, and which ones bring the most money — this and not only was shared by Swrve in its latest research. About the most important of it, — we tell on the pages App2Top.ru .
Marketing March 22, 2016 Soft launch in 2016 Adam Telfer, product lead of Wooga, shared his experience of “soft launch” of his projects within the framework of the latest GDC. The Russian version of the report is on our pages.
Marketing March 14, 2016 Simplaex has announced a platform for the acquisition and sale of users Simplaex is preparing to launch a marketing platform of the same name. The solution is intended for managing advertising campaigns, as well as buying and selling users.
Marketing March 1, 2016 Instagram: the number of ads has increased, user engagement has decreased With the increase in the number of ads on the Instagram social network, user engagement rates have fallen. The analytical company Locowise came to such conclusions based on the results of its own research.
Marketing February 29, 2016 Machine Zone: without advertising on TV, the game will not become a brand The CEO of Machine Zone told why mobile game developers need advertising on TV “at inflated prices”.
Marketing February 26, 2016 mNectar launches grid with playable ads mNectar marketing company announced the launch of Spectra. This cross-platform grid will distribute ads that you can play.
Marketing February 24, 2016 Playliner: What are VIP statuses in games? In games of which genres VIP-statuses are most often found, what types they are and whether there is a reason to implement them, — App2Top.ru representatives of the Playliner service told.
Marketing February 20, 2016 AdColony: the main advertising channels for spending – social networks and videos Most of the marketing budget of top-grossing mobile games is spent on advertising on social networks and on video. The AdColony advertising network told about this in its research report for the second half of 2015. Briefly about his main theses, – in our material.
Marketing February 10, 2016 How are currency shops arranged in top games? When developing or supporting a free-2-play game, the question often arises – how to properly design the premium currency purchase window and how to set up discounts. Representatives of the Playliner startup with the help of their service found and analyzed screenshots of banks (currency stores) with the purchase of premium currency of 150 of the highest-grossing mobile games in the USA.
Marketing January 29, 2016 Playliner: Which mechanics get into the box office top? The Playliner mobile game functionality analytics system shared with App2top.ru his vision of what mechanics unite the most cash-successful games.
Marketing January 26, 2016 SOOMLA: top 10 advertising grids of 2016 The Israeli SOOMLA team has published a blog list of the most popular advertising grids for the beginning of 2016. Here are 10 of them – in descending order of popularity.
Marketing January 20, 2016 Toptraffic: how to launch an advertising campaign correctly Step-by-step instructions for creating an advertising campaign for a mobile application with App2Top.ru shared by digital agency TopTraffic.
Marketing January 19, 2016 How and for how much to promote the game in South Korea after the release? About how much it costs to work with the community and the press in South Korea, as well as about the popularity of discount coupons on IAP in his new article for App2Top.ru Yulia Nabieva told me.
Marketing January 19, 2016 Pollen VC Venture Fund launches service to attract users A service is being launched to attract Pollen360 users. The creator of the service is the Pollen VC venture financing fund.
Marketing January 18, 2016 Rumor: Microsoft buys InMobi for $2 billion According to unconfirmed reports, Bill Gates’ company is buying one of the world’s largest advertising platforms – InMobi.
Marketing January 18, 2016 7 key mistakes in UX design Leading UX designer of ComboApp company Vadim Shcherbakov told App2Top.ru about typical mistakes made when creating a user interface.