Developers of games for Odnoklassniki now do not need to resort to myTarget for promotion. The social network has launched an internal advertising cabinet for setting up UA campaigns for gaming products.
Thanks to this, it is now possible directly in the Odnoklassniki interface:
- when buying users, exclude an existing audience;
- configure the campaign platform and its duration;
- target competitors’ players by selecting those who have previously made payments;
- set up the target audience of the campaign by gender and age.
According to Alexey Kashevarov, Odnoklassniki Business Development Director, this innovation should lower the entry threshold when working with advertising:
“The main task in developing the “OK Advertising Cabinet for Games” was to create a simple and intuitive interface. Now all this has been implemented, and the game rendezvous does not need to study the subtleties of performance marketing in order to become popular among our gaming audience.”
Also on the topic:
- Odnoklassniki paid 80% more to mobile game developers in January-May than a year earlierSocial networks Mail.Ru Group launches a tournament for developers of mobile HTML5 games for the third time
- Odnoklassniki will pay $49.6 million to game developers in 2019
- Is there any news?
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