The Odnoklassniki social network sums up the results of the year. For the period from January to December 2019, it is going to pay ₽ 3.2 billion to game developers ($49.6 million based on the calculation that the average dollar price for twelve months was ₽64.5).
The platform paid the same amount to game developers a year earlier. At least, at the end of 2018, she voiced the same amount in rubles. But there is one “but”. Within the payments themselves, there was a serious distribution of revenue, namely: payments to mobile developers increased significantly (twice). They earned at the end of the year ₽600 million ($9 million) against ₽300 million earlier.
Unfortunately, it is not specified how much was spent by users on games in Odnoklassniki. And it is difficult to calculate. Usually a social network takes 50% of its earnings. However, this does not always happen. Therefore, it is difficult to talk about the exact total revenue of games on Odnoklassniki. Most likely, we are talking about $ 90-100 million.
There is also no information about how much game developers have earned from advertising. Odnoklassniki only reports that this figure has tripled over the reporting period. Over the past year, the platform has been actively developing a new monetization system in games, which allows developers and publishers to earn money not only from micropayments, but also from the sale of advertising spaces.
The gaming audience of Odnoklassniki has also grown significantly. It has increased by 14% over the year. The main increase was due to an increase in the audience of its mobile games. It has increased by 45%.
Also on the topic:
- Results of 2019: Evgeny Polotnyanko from Odnoklassniki about the main thing for the year
- 1,500 teams are registered on the Odnoklassniki gaming platform
- The income of the authors of HTML5 games in Odnoklassniki has doubled