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All publications by tag «mobile promotion»

Marketing May 31, 2018

In the App Store, you can now test different versions of screenshots of the application

Apple has updated the service interface Search Ads in the App Store, now it allows you to conduct A/B testing of screenshots of the application to find out which selection of screenshots has better targets.

Marketing November 20, 2017

Mobile retargeting: what is it and how to use it to return players?

What is mobile retargeting and how it can be applied in the gaming vertical, – said Alexey Pisarevsky, CEO of Getloyal.

Money July 8, 2014

Mobile advertising formats: advantages and disadvantages

The original version of the material can be found on Mobile Dev Memo, a website dedicated to the mobile industry, run by Eric Seferth himself, author of the book Freemium Economics.

Other December 11, 2012

Canalys: 5 tips on how to make money on the mobile market

Last week, the consulting company Canalys announced that 50% of the revenue from the US mobile market is accounted for by 25 companies. Below are five tips from the company’s specialists on how to make money for mobile game developers.