Product placement and promotion of applications with the help of celebrities is becoming an increasingly frequent phenomenon in the American market. Zynga launched a temporary promotion in FarmVille 2: Country Escape, during which a real person and a real brand of wine appeared in the game.
The event is called FarmVille Fall Harvest Event, it started in the game on November 18. Within its framework, a new game character has appeared – actress Kate Hudson, mainly known as Matthew McConaughey’s partner in “How to get Rid of a Guy in 10 Days” and “Fool’s Gold”. In addition to Kate, the game has the opportunity to create and sell a real-existing Hudson Bellamy Wines wine. After the end of the event, both the character and the wine will disappear from the game.
It is unlikely that Kate’s involvement can be called a step to popularize the game, but the wine itself will definitely become more popular. The question is whether its sales will really rise and how much did Hudson herself pay for it? Or maybe it’s just a run-in of monetization?
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It was founded in 2007. Osovny capital earned on Texas Hold’em Poker (now Zynga Poker). In 2008, she collected investments of $29 million, which allowed her to acquire MyMiniLife, at that moment, who had just completed the Farmville time manager. In 2011, Zynga successfully entered the IPO, raising more than $1 billion during the placement of shares. Then the company continued its policy of acquiring promising companies. This led to a severe drop in income. As a result, in the summer of 2014, the founder of the company, Mark Pincus, resigned as CEO, giving way to the former head of Microsoft’s entertainment division, Don Mattrick.