Facebook’s Chief Communications Officer in the EMEA region, Akin Babayigit, at the White Nights 2015 conference, based on App Annie data, noted that even a very miniature company can be a leader in the modern market.
For example, one of the leaders in the number of downloads by the end of May in the world was the company General Adaptive Apps. This is one person. Ketchapp, which is also in the top ten by downloads, has only two employees, which does not prevent it from publishing a project per week.
Both companies make a lot of money from advertising, which is shown in their games. And the percentage of app revenue from such ads will grow,” Akin assures. If two years ago it was solid only in India — about 60%, then by 2017 the proportion in Russia and the UK will reach the same values.
