In the Google Play developer console, you can now find out the age, gender and nationality of the most active part of users, Google representatives said in an official blog.
Demographic segmentation was integrated into general statistics.
This case looks something like this:
As the guys from Google write, with its help, you can make more balanced, effective decisions when further working on the game. For example, did you see that when the game was launched, the indicators in Germany were worse than in other countries? We dug around, found out that it was an unsuccessful localization, fixed it. Etc.