The AppsFlyer marketing platform has offered mobile developers a tool to combat artificial cheating of advertising indicators.
Active Fraud Insights 2.0 can identify cases when fraudsters, with the help of fake users, manipulate the statistics of downloading and using applications, passing this data off as organic installations and launches.
The tool recognizes various ways of fraud: resetting the DeviceID, sending false information about clicks, click-spam and other methods of deceiving the advertiser.
The AppsFlyer platform receives metadata from 98% of mobile devices in the world and uses its own developments in the field of big data analysis and machine learning.
AppsFlyer works with 2.5 thousand advertising networks, checking their activities for the activity of scammers. The platform’s clients are the largest IT companies Facebook, Google, Twitter and others.
According to the estimates of the marketing company Tune, the global advertising market loses from $7 to $16 billion annually due to fraud.
Source: Venture Beat