AppsFlyer marketing company has presented a new tool for evaluating and analyzing data obtained from the promotion of mobile games and applications – Pivot.
The feature of the tool is the ability to collect reports on the fly according to the specified parameters.
The new tool allows you to display data on advertising sources on one screen and immediately compare them by any parameters.
For example, campaigns were conducted using Google AdWords and Chartboost. It is necessary to compare the effectiveness of promotions not only by clicks, earnings and downloads, but also to calculate the ROI or find out what percentage of app deletions were. With Pivot, all this data can be output into one common drag-and-drop table.
AppsFlyer positions Pivot as a partial replacement for Excel.
“The summary will appeal to those marketers and analysts who are tired of spending days preparing summary reports in Excel. What used to take a lot of time, can now be done in a few clicks, and the table data is updated in real time,” he said App2Top.ru a representative of AppsFlyer.
The disadvantage of Pivot is that you can access it only if you use the paid services of AppsFlyer services.
Source: AppsFlyer