The AppMetrica analytical platform has announced new functionality. It is called “User Profiles”. This is a group of reports that shows data for each user individually. Among other things, we are talking about linking the history of his actions and attributes to the user’s profile.
As AppMetrica writes in a published press release, “in the new reports, you can study in detail any user session separately, as well as get accumulated statistics for the entire time of using the application.”
The developer will also be able to see how many levels the player has passed, where he stumbled, how many and when he made purchases, how much time he spent in the mobile application.
Admin panel for a new group of reports
In addition, the developer will see what kind of player it is.
Where he came from, on which or which devices he launched the application, what gender he is and how old he or she is.
If this is not enough, the SDK of the platform allows you to expand the collected data when setting up. For example, the player’s level in the project, the average time he spends on passing the game stage, and so on.
Head of AppMetrica
The representative of the platform assures that it is impossible to link a profile with a real person within the framework of the service.
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