Electronic Arts (EA), Hutch Games, Nix Hydra, Space Ape Games and Omnidrone shared recommendations for the successful launch of applications on Google Play.
Test to the last
The best time to test is before launch. Test boldly and spare no time. Make sure of the chosen artistic style, experience messaging, game mechanics, and everything you are not sure about. Collecting feedback from real users before launching can show what works, what can be improved so that your game is in the best shape at launch.
Experiment with listings
By experimenting with placement in lists, you can see how variables affect the actual user base in Google Play. Test in different regions to make sure that your listing page in the store is optimized for each major market, as they often work differently.
Early Access Program
Early access to testing game modes and game management methods contributed to a double-digit increase in audience retention during the first day at Space Ape Games. Collecting these results in advance of the launch helped the team fine tune and polish the game, minimizing risk before releasing to the masses.
“Early access is cool because you can ask big questions and get real answers from real players,” said Joe Raeburn, founding partner of Space Ape Games.
To learn how to benefit from early access and improve retention, engagement and monetization in your game, watch the video:
Pre-registration
Pre-registration allows you to start promoting and raise awareness of headlines with a clear call to action before launching. This is how a group of users is formed, which gives the application a boost on the launch day.
Collect reviews
Feedback identifies problems and successful solutions. Find the right time and channels to request feedback, whether in-game, social, email, or even through reading and reviewing reviews on the Google Play store.
Source: Android Developers