In four days of sales, Russian retailers managed to sell only 300 Surface devices.
This is an assessment of the retail chains “M.video” and “Euroset”. So, for example, since the start of sales last Thursday, out of 3,500 tablets, M.video has sold a total of 150 Surface tablets (or 4% of the total).
Analysts believe that the reason for the failure is that the Microsoft tablet, unlike the iPad, is a niche product and is suitable either for those who are used to working with Windows, or for innovators who are interested in testing new products. In Russia, there were few of those and others.
Now Microsoft, as everyone can see, has already launched an active advertising campaign to attract users.