Sly Lamb company has collected in one presentation all the data known about Windows Phone at the moment. It turned out quite interesting. However, no matter how hard the specialists of the “treacherous sheep” tried to present information in a positive way, the figures presented are far from ideal.
The presentation is called “WP Market Overview: Forecasts and Realities – August 2012”. In it, the developers of Sly Lamb, which is mainly engaged in developing applications for WP (surprise, yes), brought together under one, as they say, the cover data that was previously published by a number of independent analytical companies and Microsoft itself.
The most interesting part of the presentation is the beginning, namely, the data on how much Microsoft earned for the 2012 fiscal year. Microsoft itself did not publish these figures, they were calculated by Seeking Alpha analyst Adam Ballantyne, “by deducting income from Skype, Xbox and Media Room from the total profit of the Microsoft entertainment division.”
Drum roll. Timpani can already be heard, the guttural roar of trumpets is heard from beyond the horizon and a figure with six zeros rolls out on the field: $ 736 million. That’s how much Microsoft collected in 2012 from the mobile division.
To be honest, it’s not thick at all. Even $20 million less than last year. It is clear that the year has not passed yet, but the fourth quarter and the release of the iPhone 5 are already on the nose.
However, IDC and Canalys claim that WP’s share of the smartphone market has grown significantly over the year. According to the latter, and at all by 277%. If last year Microsoft partners sold 1.1 million WP-based devices in the second quarter, this year 5.1 million. For comparison, the dying BlackBerry sold 12.5 million devices in April-June.
From what you should definitely pay attention to, these are the conclusions of the analysts of Sly Lamb herself, who believe that due to the trial with Apple, Samsung will increase the share of WP-based smartphones.
The presentation can be found here.