Flurry estimates that during the Christmas week (from December 25 to December 31, 2012), users activated over 50 million new iOS and Android devices and made 1.76 billion app downloads.
The most significant day was, of course, Christmas (December 25) – 17.4 million activations and 328 million downloads. In the previous weeks of December, the average number of downloads was 1.07 billion, so we can talk about a 65% increase.
If we analyze the geographical distribution, then 604 million downloads were in the United States, China is in second place (183 million), despite the fact that Catholic Christmas is not an official holiday in this country. The third, fourth and fifth positions are occupied by the largest European markets – Great Britain (132 million), Germany (57 million) and France (54 million). Russia has settled on the seventh step of this list with 42 million downloads.
