This summer, the Russian bank will start issuing its own cards with the heroes of the popular Finnish game Angry Birds. Thanks to this announcement, the number of Angry Birds downloads in Russia also became known.
Promsvyazbank and Rovio have agreed to cooperate, during which the bank will issue new cards on June 4, which will depict characters from “Angry Birds”.
According to Alexey Giyazov, Innovation Manager at Promsvyazbank, the launch of original bank cards has two goals. Firstly, to attract a young paying audience. Secondly, to distinguish the bank from other players in the Russian market, to increase its brand awareness.
Together with the announcement, Promsvyazbank revealed the number of Angry Birds downloads in Russia (in fact, the number of potential users of the bank). According to Giyazov, the total number of downloads on iOS and Android platforms has reached 13.6 million. Moreover, by the end of the year, according to him, this figure will reach 30 million!
Alexey also noted that Promsvyazbank also considered ZeptoLab and Disney as potential partners. But the popularity of Cut The Rope and “Crocodile Swamp”, respectively, in Russia “is inferior to the popularity of the Angry Birds brand“.
In total, Promsvyazbank will release 5 card designs. The card will cost the owner 299 rubles in the first year and 499 rubles in subsequent years; together with it, customers will receive a 10% discount on official Rovio souvenirs.