A study of the mobile audience conducted by Flurry showed that older users prefer tablets to smartphones, the main activity of “tablets” falls at nine in the evening, and also that they play on them much more than on “smart tubes”.
The other day, the analytical company Flurry Analytics published the results of a study of smartphone and tablet users in order to find out the difference between them. During the monitoring, the company covered more than 6 billion sessions on 500 million devices worldwide.
The first graph shows the distribution of smartphone and tablet owners by age.
According to this graph, smartphone users are younger than tablet users. The average age of the first is 30 years, the second is 34 years. About three-quarters of smartphone users are younger than 34 years old, but at the same time two-thirds of tablet users are over 25 years old.
The only curious thing, according to Flurry, is the equal “gender” distribution in the “tablet” chart. Men, as a rule, are more greedy for gadgets, but here this rule fails. Tablets are no less popular among women.
This graph shows the dynamics of device usage. Accordingly, in both cases, devices are most often accessed from 19 to 22 hours. Another thing is that tablet users are much more active than smartphone owners at this time.
The most interesting graph. It demonstrates the ratio of the time spent by the user on certain categories of applications: not how much time the user spends when working with the tablet on, for example, games, but how much time he spends on games out of all the time spent in applications in general. On the tablet, you can also watch mail, and read books on the Internet.
Anyway, the results are still impressive. About 67% of the time spent working with applications, the tablet user spends on games. On smartphones, the situation is similar, but the number is smaller: 39%.
This graph shows the frequency of device usage during the week and the average number of minutes per session. It is clear that smartphone users use their devices much more often than tablet users. That’s just the length of the session for the latter is longer.
It can be explained quite simply. Users of “smart phones” use their gadgets to check mail, various messages. As for tablet users, they interact with their devices more closely: a large screen allows you to solve certain tasks on a different level.