Today, most mobile developers face a seemingly unsolvable question: how to attract attention to their project in a crowd of diverse projects of the wildest colors. Last year, one of the most popular ways to stand out and, thereby, get yourself in the unequal struggle of users, was to shoot a trailer.
Several companies have even organized their own advertising video networks for such a case. One of these companies was Flurry, which created the AppCircle network.
And a year later, she announces that in August, the number of views in AppCircle exceeded 100 million. In honor of such an event, Flurry announced that its service is now available not only on iOS, but also on the Android platform, and also shared statistics on AppCircle.
The problem with the presented data is in a very narrow sample: Flurry refers only to the experience of Gaia Interactive, whose users acquired with AppCircle use the application 43% more often and spend 23% longer in the game than the average user.
To be honest, it’s a completely frivolous sample.
Out of curiosity, the eCPM of the platform is “more than $10”.