The Chinese mobile games market is still a mystery for developers wondering if it is possible to make money on it. As the experience of Punchbox Studios shows, it is possible, and a lot.
Evidence of this is the game Fishing Joy by the Beijing studio Punchbox Studios, whose income from the Chinese market alone is about $ 1.6 million per month. The number of total downloads of the game since its release in the spring of 2011 has exceeded 120 million. Moreover, at the beginning of September, this figure was still only 100 million.
The number of downloads of the second part – Fishing Joy 2, which was released in July 2012 – is still unknown, but being in the Chinese box office top all September, the game earned about $ 420 thousand.
By the way, Punchbox is a subsidiary studio of Chukong, which in September owned only 4.5% of the revenue of the entire Chinese mobile games market. In other words, the potential of this market is more than impressive.
Chukong itself is aimed not only at its native market: its Pocket Climber has already been in the top 50 paid applications in the USA for more than two weeks.